Ipsos North America

Are Daily Deals Good For Merchants?
Loyalty
Published by the Harvard Business School October 25, 2012 — In this article, we evaluate the profitability of daily deals for merchants more thoroughly and in more detail than previous attempts. We developed a model of merchant profits,...

Global @dvisor
Public Affairs
Ipsos Global @dvisor Monthly Syndicate Service is a 25 country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews per country.

Why Loyalty Matters In Retailing
Loyalty
Chapter 5 from Service Management, The New Paradigm in Retailing - Retailers have long known that their long-term success depends upon customer loyalty. In fact, legendary retailers were the first businesses to champion customer...
A Cross-National Investigation Of The Satisfaction And Loyalty Linkage For Mobile Telecommunications Services Across Eight Countries
Loyalty
2012 Article published by the Journal of Interactive Marketing — Improving customer satisfaction has become a strategic imperative for managers and researchers given the benefits of developing customer loyalty for long-term financial...

Big Idea
Advertising
Ipsos ASI’s Big Idea is a collaborative approach used to quickly and reliably assess the power and scalability of your ideas and those of your agency.
U.S. Omnibus Services
Public Affairs
At Ipsos, we offer regional, national, international or specialty group omnibuses. Our professional research staff provides their expertise in the development and/or fine-tuning of survey questions.

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Ipsos Global @dvisory: The Economic Pulse of the World (May 2013)

5/23/2013
Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is...

The First 100 Days With Premier Kathleen Wynne: Liberal Fortunes Up, Tories Down and NDP Slipping, But Lack of Current Ballot Question, Potential for Growth and No Leadership Frontrunner Suggest Ontario is Anybody’s Game

5/24/2013
Toronto, ON – With NDP Leader Andrea Horwath agreeing to support Premier Kathleen Wynne’s Liberal budget, thereby averting an election this spring, a new Ipsos Reid poll conducted for CTV News and CP24 has revealed that the Liberals...

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