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News & Polls

Ipsos/Reuters Poll (July 24): Core Political Approval


Washington, D.C. - President Obama’s approval rating is down to 41% approve after several weeks of approval in the mid-40s. Donald Trump has moved into the lead in our national poll of the 2016 Republican contenders. Trump is tied...     

Ipsos/Reuters Poll: Dream Democratic Candidates


Washington, D.C. - Clinton faces some challenges firing up her base. While 38% of Democrats say they “will enthusiastically vote for Hillary Clinton as the Democratic nominee,” 20% say they “will vote for Hillary Clinton because she...     

Knowledge & Ideas

The Power of Sound vs. Visuals to Drive Emotional Engagement in Advertising


Clients and ad agencies are ready to move to the next level of communications optimization. They will achieve this by understanding the relative power of the key sensory ad elements of music and visuals to engage and evoke emotions. This new...

Designing Authentic, Credible, and Effective Corporate Social Programs

Public Affairs

Corporate sustainability or social responsibility programs have benefits beyond being a responsible member of the global community. In addition to delivering a reputational boost, carefully designed actions can strengthen the long-term viability of...