New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea. The topline analysis report...
Washington, DC — Barack Obama’s approval is at 45% this week.
We are only one month into the new year and already things aren’t panning out as Americans expected; certainly not with the stock market. The latest U.S. Ipsos Omnibus survey shows what Americans were thinking as 2016 began; including stock market...
Everyone is talking about storytelling, but its role in the MR industry and how to do it (and do it well!) are not always clear. Hear Allyson Leavy and Douwe Rademaker of Ipsos Marketing discuss storytelling in the context of market research.