Ipsos North America

The Connected Consumer
  • Banking on 'At Risk' Customers

    Banking on 'At Risk' Customers

    Marketing

    The banking sector in Canada is highly touted for its strength. High levels of security and customer service are two of its top hallmarks. Compared to its counterparts in other countries, the system is much less fragmented and is governed by a...     

  • Global @dvisor

    Global @dvisor

    Public Affairs

    Ipsos Global @dvisor Monthly Syndicate Service is a 24 country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews per country.     

  • It's Vacation Season in America

    Public Affairs

    According to the results of our eNation survey conducted in June 2014, 54% of Americans plan to take a vacation this summer. Learn more about who is and who isn’t planning a holiday, key motivations behind their decision, and destination!     

  • Dr. Google's Role in Pre-Diagnosis Through Treatment

    Marketing

    In a study conducted with 500+ members of an Ipsos SMX community, 72% of consumers who turn to Dr. Google for online medical information at the first signs of feeling sick also do so after visiting an actual doctor, and most say the information they...     

  • Brand Shout

    Advertising

    Brand Shout is real-time, mobile-powered research revealing how consumers interact with and respond to your brand's touchpoints in the moment.     

  • U.S. Omnibus Services

    Public Affairs

    At Ipsos, we offer regional, national, international or specialty group omnibuses. Our professional research staff provides their expertise in the development and/or fine-tuning of survey questions.     


News & Polls

Majority of U.S. Adults Believe Companies Generally Do a Good Job of Protecting Their Customers’ Personal Information and Privacy

7/17/2014
New York, NY – While a majority of U.S. adults do see the risks involved with companies having access to their personal information, six in ten (58%) feel that generally speaking, companies in the U.S. do a good job of protecting...    

Ipsos Reid and TrojanOne Announce the Most Valuable Properties in Canada

7/22/2014
Toronto, ON – Sponsorships are a tactic in the arsenal of many savvy marketers. When the chemistry between a sponsor and property is right, it can truly boost a brand’s image and resonate with consumers. Ipsos Reid, Canada’s market...     

More News & Polls »

WARNING: STORE EVALUATOR SCAM NOTICE

Ipsos would like to warn you about a phishing scam that is periodically being perpetrated on individuals in the United States, in which a scammer posing as a legitimate market research firm will send you an email asking you to confirm personal information and offering a fee (often $180) per evaluation.
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