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Public Affairs
In this report, we explore the past, present, and future of the communications industry. The report is drawn from a group over 40 communications professionals that participated in a day-long session at the University of Ottawa discussing the impact...
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Marketing
The how and why of an online community are important to discuss and understand - because of the investment involved, there must be a return for the effort. Read this case study to learn how Ipsos managed a physician panel for a medical devices...
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Marketing
The Emerging Market consists of young adults aged 18–34. They have been sought after by marketers across industries as they are characterized as having a large amount of discretionary income and a passion for consumer goods.
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Media, Content and Technology
Since its launch in 2002, Movie Dailies has been the industry-leading movie tracking study used by studios, distributors and media owners to track and adjust marketing campaigns and gauge potential box office success for new releases.