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News & Polls

What Canadians Want the Party Leaders to Talk About During the Election Campaign: Issues that Matter to them Personally

7/30/2015

Toronto, ON – Amid mounting speculation that the election writ will be issued sooner rather than later, a new Ipsos poll conducted for Global News reveals what Canadians want their political parties to be talking about during the...     

With Writ Drop on Horizon, Two Front Running Parties Tied: Harper Conservatives (33%, +5) Close Gap on Mulcair NDP (34%, -1) as Trudeau Liberals Tumble (25%, -4)

7/29/2015

Toronto, ON – With the Federal Election Writ drop on the horizon, the Harper Conservatives have reversed their recent slide and have closed the gap with the Mulcair NDP producing a tied vote between the two leading parties,...     

Knowledge & Ideas

Driving Greater Customer Insights: A Webinar Using Text Analytics To Increase Engagement

Loyalty

Text analytics enables organizations to make sense of huge volumes of textual data very quickly and cost effectively. Text Analytics uses a variety of computer processing techniques to extract themes and meaning from text data from survey open ends,...

The Power of Sound vs. Visuals to Drive Emotional Engagement in Advertising

Advertising

Clients and ad agencies are ready to move to the next level of communications optimization. They will achieve this by understanding the relative power of the key sensory ad elements of music and visuals to engage and evoke emotions. This new...