Media, Content and Technology
MediaPost Blog Published April 17, 2014 - It is increasingly clear that marketers and advertisers in essentially every category will benefit by evaluating their market through the lens of Affluent and Ultra Affluent consumers, particularly...
Traditional economic theory posits that people are rational and seek to maximize benefits when making choices. Of late, however, Behavioral Economics has shown that people actually have a strong inherent bias towards negative information. We are...
Brand Shout is real-time, mobile-powered research revealing how consumers interact with and respond to your brand's touchpoints in the moment.
At Ipsos, we offer regional, national, international or specialty group omnibuses. Our professional research staff provides their expertise in the development and/or fine-tuning of survey questions.