Is your 2014 Shopper Marketing Plan optimized to consider the shopping behaviours of Finders and Deciders?
While brand marketing is critical, knowing what shoppers think, believe and do before they even get to the store can help you tailor your...
Media, Content and Technology
Innovation in TV is nothing new these days. There are constant rumors of change – Apple will reinvent the TV set, Netflix will be included on set-top boxes – but hidden among the plethora of new devices that are currently out on the market, we can...
Brand Shout is real-time, mobile-powered research revealing how consumers interact with and respond to your brand's touchpoints in the moment.
At Ipsos, we offer regional, national, international or specialty group omnibuses. Our professional research staff provides their expertise in the development and/or fine-tuning of survey questions.