• Happy Holidays

    Wishing you a holiday filled with cheer!

    It's a time to reflect, so we invite you to
    watch our holiday story here.

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  • Strong brands start with people.

    At Ipsos MarketQuest, we help brands
    connect with deeper human motivations
    to gain competitive advantage.

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    and shopper experience.

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    What do consumers like about your brand? We know!

    With Brand Value Creator, you're measuring more than brand equity.
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News & Polls

Americans Optimistic About the Economy, Finances and the Future

12/18/2014
San Francisco, CA - These are the findings from an Ipsos study conducted for Wells Fargo. The report is available for download on the right side of the page.

Knowledge & Ideas

  • A Holly, Jolly Black Friday Weekend for Most Americans

    It’s the most wonderful time of the year – especially for retailers. The results of our eNation survey conducted in December 2014 examining Black Friday shopping intentions, confirmed that a third of Americans went shopping on either the Thursday or...