Ipsos North America

Are Daily Deals Good For Merchants?
Loyalty
Published by the Harvard Business School October 25, 2012 — In this article, we evaluate the profitability of daily deals for merchants more thoroughly and in more detail than previous attempts. We developed a model of merchant profits,...

Global @dvisor
Public Affairs
Ipsos Global @dvisor Monthly Syndicate Service is a 25 country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews per country.

Why Loyalty Matters In Retailing
Loyalty
Chapter 5 from Service Management, The New Paradigm in Retailing - Retailers have long known that their long-term success depends upon customer loyalty. In fact, legendary retailers were the first businesses to champion customer...
A Cross-National Investigation Of The Satisfaction And Loyalty Linkage For Mobile Telecommunications Services Across Eight Countries
Loyalty
2012 Article published by the Journal of Interactive Marketing — Improving customer satisfaction has become a strategic imperative for managers and researchers given the benefits of developing customer loyalty for long-term financial...

Big Idea
Advertising
Ipsos ASI’s Big Idea is a collaborative approach used to quickly and reliably assess the power and scalability of your ideas and those of your agency.
U.S. Omnibus Services
Public Affairs
At Ipsos, we offer regional, national, international or specialty group omnibuses. Our professional research staff provides their expertise in the development and/or fine-tuning of survey questions.

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Ipsos Global @dvisory: The Economic Pulse of the World (May 2013)

5/23/2013
Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is...

One in Four (27%) Canadians Working in the Financial Sector Don’t Believe Their Organization is Prepared for Changes in Regulatory Frameworks or Demands

5/23/2013
Toronto, ON – Potential changes to notable financial regulatory frameworks, such Basel III or Dodd-Frank, could lead to different effects on different areas of an organization, but most Canadians working in the financial sector...

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Ipsos would like to warn you about a phishing scam that is periodically being perpetrated on individuals in the United States, in which a scammer posing as a legitimate market research firm will send you an email asking you to confirm personal information and offering a fee (often $180) per evaluation.
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