The first business question that comes to mind when our clients look at their marketplace is, “Do we really know our target?” Before trying to understand consumer needs and expectations regarding a specific product category, we...
Are you lost in the maze of EFM? Our latest Point of View breaks it down and explains how, when deployed correctly, it can significantly benefit customer-facing organizations.
ASI:BrandShout taps into the power of mobile to ask about brand experiences at the very moment they happen, letting you read how people react, respond, and interact with your brand – whenever and wherever those experiences occur.
At Ipsos, we offer regional, national, international or specialty group omnibuses. Our professional research staff provides their expertise in the development and/or fine-tuning of survey questions.