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News & Polls

Ipsos/Reuters Poll: Holiday Shopping

11/20/2014
Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on the holiday shopping. Topline results are available for download on the right side of the page. For the Reuters article, please

Knowledge & Ideas

  • The Wallet Allocation Rule: Chapter 1

    The Wallet Allocation Rule: Chapter 1

    CEOs around the world have stopped trusting their chief marketing officers (CMOs). Our research proves it. The findings are sobering. The majority of CEOs can’t bring themselves to say that marketing is strategically relevant. Oh my God! Right from...

Press Releases

Ipsos/Reuters Poll: Holiday Shopping

11/20/2014
Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on the holiday shopping. Topline results are available for download on the right side of the page. For the Reuters article, please