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News & Polls

Ipsos Appoints Chief Marketing Officer in North America


New York, NY – Ipsos has appointed Jim Meyer, former CEO of Ipsos ASI in North America, to the newly created position of Chief Marketing Officer. In this post, Meyer will be responsible for developing and implementing marketing...     

Ipsos Hires New Leader for Brand Communication, Advertising and Media Services in the U.S.


New York, NY – Ipsos today announced the appointment of Peter Minnium as President of Ipsos Connect in the U.S. In this role, Minnium is tasked with developing and leading the newly formed U.S. unit of Ipsos Connect. He will report...     

Knowledge & Ideas

Competition Analysis and Identifying the Switchable Consumers


Over the past few years we have successfully applied the compete-models and switchable consumer analysis on credit card services, banking services, consumer products, and fast moving consuming goods, and we have found this to be a very versatile...

Is Outdoor Cooking America’s Favorite Pastime?

Public Affairs

Summer is finally here so we asked Americans about their eating and drinking habits during the warmer weather. Our latest Ipsos Omnibus survey shows the summer means starting up the grill and enjoying eating and drinking outside. Eight in ten (81%)...