Ipsos North America

Market Research
  • Canada's Most Influential Brands

    Canada's Most Influential Brands

    Marketing

    Brands have meaning. Brands have personality. Brands have attitude. And because people so often identify with, relate to, and define themselves by them, brands have influence. Ipsos Reid identified six dimensions that contribute to...     

  • Movie Dailies

    Movie Dailies

    Media, Content and Technology

    Since its launch in 2002, Movie Dailies has been the industry-leading movie tracking study used by studios, distributors and media owners to track and adjust marketing campaigns and gauge potential box office success for new releases.

        

  • Canada's Most Influential Brands

    Marketing

    Brands have meaning. Brands have personality. Brands have attitude. And because people so often identify with, relate to, and define themselves by them, brands have influence. Ipsos Reid identified six dimensions that contribute to...     

  • 2011 Ended on a Positive Note for Affluents

    Media, Content and Technology

    MediaPost Blog Published January 18, 2012 – In this month's column featuring insights from the Ipsos Mendelsohn Affluent Barometer, a monthly study of the mindset of America's affluent, we look back to see that Affluent optimism in the U.S....     

  • Big Idea

    Advertising

    A new communication strategy development solution from Ipsos ASI     

  • Ipsos Loyalty Optimizer

    Loyalty

    Ipsos Loyalty Optimizer is a state-of-the-art analytical framework that gives an overview of how all aspects of your strategy work together to influence customer loyalty.     


News & Polls

Time Warner Inc. Opens State of the Art Medialab in New York City, Giving a 360° View of Consumer Behavior

New York, NY – Time Warner Inc. today announced the opening of a state of the art Medialab for research and development at its worldwide headquarters in New York City. The Time Warner Medialab has been designed to generate valuable...    

Microsoft Most Influential Brand in Canada

Toronto, ON – Apple is innovative, Walmart has presence, the CBC engages the country, but if you want to know what the most influential brand in Canada is, turn to Microsoft. In the first ever Ipsos Influence Index Study, Ipsos Reid...     

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