• At Ipsos, we've developed a platform
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    activities of consumers in real-time
    using passive technology.

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    The speed at which the world is changing inspires us
    to adapt quickly, with accurate and responsive insight.

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  • We're bringing concept testing
    to the digital age.

    See how you can get faster, deeper insights and
    guidance with our new approach to concept testing.

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  • We turn 40 this year!

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News & Polls

Ipsos Global @dvisory: The Economic Pulse of the World (July 2015)

7/31/2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is...     

Ipsos/Reuters Poll: Three-Way General Election Matchups

7/30/2015

Washington, D.C. - In a hypothetical three-way race with Donald Trump running as an independent, the Democratic candidate is a clear winner as Trump and the Republican candidate split the Republican vote. If the matchup were Clinton...     

Knowledge & Ideas

Concepts Aren't Just for Products: A Webinar Featuring Approaches to Qualify Digital, Content and Experiential Innovations

Marketing

With innovation increasingly focused on the experience rather than the product or service per se — e.g., with apps and digital content and services — marketers face a growing challenge in qualifying these innovations and determining which ones are...

Driving Greater Customer Insights: A Webinar Using Text Analytics To Increase Engagement

Loyalty

Text analytics enables organizations to make sense of huge volumes of textual data very quickly and cost effectively. Text Analytics uses a variety of computer processing techniques to extract themes and meaning from text data from survey open ends,...