• At Ipsos, we've developed a platform
    to monitor the online and mobile
    activities of consumers in real-time
    using passive technology.

    Watch Video

  • It's time to Change The Game

    The speed at which the world is changing inspires us
    to adapt quickly, with accurate and responsive insight.

    Learn More

  • We're bringing concept testing
    to the digital age.

    See how you can get faster, deeper insights and
    guidance with our new approach to concept testing.

    Learn More

  • Win where it counts most: in customers' spending!

    Discover how to win your customers' hearts,
    minds and wallets and stay ahead of your competitors
    in Ipsos Loyalty's new book, The Wallet Allocation Rule,
    a New York Times bestseller!

    Learn More

  • We turn 40 this year!

    We've come a long way since 1975,
    and look forward to continuing to change
    the game of research with you throughout
    2015 and beyond.

  • Want deeper, richer insights?

    Ipsos' neuroscience solutions add a new perspective
    to evaluations of advertising, brand perceptions
    and shopper experience.

    Learn More


At Ipsos, we understand your business, your stakeholders, and your clients

Ipsos I-SAY

Have something to say? Join the I-Say survey panel - earn rewards points and win great prizes

News & Polls

Heading into Greece Referendum Vote Too close to Call: ‘Yes’ 44% versus ‘No’ 43%


Paris, July 3, 2015 – As Greek citizens head to the polls on Sunday July 5, 2015 to vote in a referendum triggered by the government of Prime Minister Alexis Tsipras and asks whether the country should accept demands made by its...     

Eleanor Roosevelt Is the Top Choice to be Featured on the New $10 Bill


New York, NY – Eleanor Roosevelt is the frontrunner among a list of notable women that may be featured on the new $10 bill, according to a new study conducted by Ipsos Public Affairs. The former first lady was selected by a third of...     

Knowledge & Ideas

Competition Analysis and Identifying the Switchable Consumers


Over the past few years we have successfully applied the compete-models and switchable consumer analysis on credit card services, banking services, consumer products, and fast moving consuming goods, and we have found this to be a very versatile...

Is Outdoor Cooking America’s Favorite Pastime?

Public Affairs

Summer is finally here so we asked Americans about their eating and drinking habits during the warmer weather. Our latest Ipsos Omnibus survey shows the summer means starting up the grill and enjoying eating and drinking outside. Eight in ten (81%)...