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Marketing
Brands have meaning. Brands have personality. Brands have attitude. And because people so often identify with, relate to, and define themselves by them, brands have influence. Ipsos Reid identified six dimensions that contribute to...
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Media, Content and Technology
MediaPost Blog Published January 18, 2012 – In this month's column featuring insights from the Ipsos Mendelsohn Affluent Barometer, a monthly study of the mindset of America's affluent, we look back to see that Affluent optimism in the U.S....
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Advertising
A new communication strategy development solution from Ipsos ASI
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Loyalty
Ipsos Loyalty Optimizer is a state-of-the-art analytical
framework that gives an overview of how all aspects
of your strategy work together to influence customer
loyalty.