• Find new knowledge beneath the surface.

    Ipsos PEEL is about the techniques we are pursuing and the
    concepts we are exploring to discover fresh knowledge and
    insights that can inform better decisions.

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  • Want to ask consumers questions at the exact
    moment you're interested in? Now you can!

    Thanks to mobile technology, you can get closer to the
    real thoughts and experiences of consumers.

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  • It's time to Change The Game

    The speed at which the world is changing inspires us
    to adapt quickly, with accurate and responsive insight.

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  • Uncover the hidden truths

    With Implicit Reaction Time, we can get
    beyond what people think they feel,
    and tap into how they really feel.

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  • We're bringing concept testing
    to the digital age.

    See how you can get faster, deeper insights and
    guidance with our new approach to concept testing.

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  • At Ipsos, we've developed a platform
    to monitor the online and mobile
    activities of consumers in real-time
    using passive technology.

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News & Polls

Ipsos/Reuters Poll (November 25): Core Political Approval


Washington, DC - Barack Obama’s approval remains at 42%.     

In Wake of Paris Terror Attacks, Six in Ten (60%) Canadians Oppose Government’s Plan to Settle 25,000 Refugees by End of Year


Toronto, ON – In the wake of the terror attacks that devastated Paris one week ago, a new Ipsos poll conducted on behalf of Global News has revealed that a majority of Canadians disagree (60%) with the government’s plan to settle...     

Knowledge & Ideas

The Magic of Mobile: A Webinar About the Future of Mobile and GPS Tracking


Ipsos Loyalty is the trusted advisor to the world’s leading businesses on all matters relating to measuring, modeling, and managing customer and employee relationships. We are the recognized market, thought and technology leader in our field. View...

Fuel Your Craving for Insight: A Webinar Featuring Consumption Trends in Canada


How Canadians eat and drink continues to shift. This should not be surprising, given how innately consumption behaviour is tied to the changing patterns of peoples' everyday lives. The value proposition guiding consumption decisions is also...