• Find new knowledge beneath the surface.

    Ipsos PEEL is about the techniques we are pursuing and the
    concepts we are exploring to discover fresh knowledge and
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  • Want to ask consumers questions at the exact
    moment you're interested in? Now you can!

    Thanks to mobile technology, you can get closer to the
    real thoughts and experiences of consumers.

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  • It's time to Change The Game

    The speed at which the world is changing inspires us
    to adapt quickly, with accurate and responsive insight.

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  • Uncover the hidden truths

    With Implicit Reaction Time, we can get
    beyond what people think they feel,
    and tap into how they really feel.

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    to the digital age.

    See how you can get faster, deeper insights and
    guidance with our new approach to concept testing.

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  • At Ipsos, we've developed a platform
    to monitor the online and mobile
    activities of consumers in real-time
    using passive technology.

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News & Polls

A Majority of Americans in Favor of Drafting Women, As Well As Men, Should the Military Draft be Reinstated


Washington, DC - Nearly two thirds of Americans favor drafting women, as well as men, if the military draft were reinstated (63%), according to a recent poll conducted by Ipsos Public Affairs. This figure is up significantly...     

Number of Canadians Who Overspent During Holidays Rises (41%, Up 6 Points), Now Looking to get Back on Track by Slashing Expenses


Toronto, ON – Four in ten (41%) Canadians say they spent more than they intended to during the holiday season at the end of 2015, up 6 points since last year and up 10 points since 2013’s poll, according to a new Ipsos poll...     

Knowledge & Ideas

What are Americans expecting in 2016?

Public Affairs

We are only one month into the new year and already things aren’t panning out as Americans expected; certainly not with the stock market. The latest U.S. Ipsos Omnibus survey shows what Americans were thinking as 2016 began; including stock market...

Ipsos Marketing presents "Getting to Great Research Stories" at the New MR Virtual Festival


Everyone is talking about storytelling, but its role in the MR industry and how to do it (and do it well!) are not always clear. Hear Allyson Leavy and Douwe Rademaker of Ipsos Marketing discuss storytelling in the context of market research.