Market Research

Messaging and Communication in the Public Sector: Enabling Information Sharing and Behavioral Change
Points Of View
In this paper, Ipsos Public Affairs researchers examine the critical role of each of the components of effective messaging and their impact on...
Driving Brand Equity
White Papers
Learn more about measuring and determining the drivers of brand equity by downloading this detailed white paper

Gamer Understanding
Ipsos Gamer Insights
To make a winning game, you need to first know your player. Ipsos' research experts have extensive experience in studying and identifying market...
You Need to be Known to be Liked
Points Of View
In this Point Of View, Ipsos Public Affairs researchers apply corporate reputation research concepts to the Public Sector, analyzing Americans'...
Integrating Research Across the Organization: Strategic vs. Tactical Loyalty Research
Loyalty Field Insights
When I'm speaking with clients, there are often many questions related to how best to integrate data into a holistic framework, and how to make sure...
Are You Using Yesterday's Forecasting Tools for Today's Innovations?
Points Of View
In this paper, Ipsos Marketing shares insight into a newly developed approach to forecasting that significantly changes the way this critical...

News & Polls Follow on Twitter

RBC CASH Index: U.S. consumer confidence heats up again in March

New York, NY - Consumer confidence levels rallied this month after taking a tumble in February, according to the RBC CASH (Consumer Attitudes and Spending by Household) Index. Buoyed by consumers' upbeat evaluations of their current...

Many Canadian Parents Not Making the Most of Potential Tax Savings

Toronto, ON – Four in ten (42%) Canadian families with children under the age of 13 may not be taking full advantage of the tax savings available to them, according to a new Ipsos Reid poll conducted on behalf of RBC. More...

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