• At Ipsos, we've developed a platform
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News & Polls

BC Homeowners on Mortgages and Other Financial Goals


Vancouver, BC – A new Ipsos Reid poll, conducted on behalf of Coast Capital Savings Credit Union, shows that BC homeowners generally agree that their mortgage obligations are put before and sometimes at the cost of other long-term...     

Ipsos/Reuters Poll: Drought


Washington, D.C. - About half of Americans have heard about the ongoing drought in the Western U.S. If their state experienced a drought, majorities of the public would support a wide range of water use restrictions. Two in ten...     

Knowledge & Ideas

Incumbency is King!

Public Affairs

The electoral season is in full swing fueled with speculation over who will take the White House in November of 2016. While Hillary Clinton appears to be the consensus favorite among polls and pundits, don’t be surprised when a Republican takes the...

Liberate your Marketing Team with Concepts Overnight - A Webinar About Linking What's Now to What's Next!


Given the huge proliferation of products in recent years, one of the greatest challenges in marketing is figuring out how to relevantly differentiate new introductions – or in other words, how can your innovation best stand out to consumers in the...