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News & Polls

Sharks: Half (51%) of Americans are Absolutely Terrified of Them and Many (38%) Scared to Swim in the Ocean Because of Them…

7/7/2015

Washington DC – Though many Americans are terrified of them and scared to go into the water because of them, a majority believe sharks are vital for the ecosystem and should be protected from being hunted or killed unless absolutely...     

Ipsos Appoints Chief Marketing Officer in North America

7/7/2015

New York, NY – Ipsos has appointed Jim Meyer, former CEO of Ipsos ASI in North America, to the newly created position of Chief Marketing Officer. In this post, Meyer will be responsible for developing and implementing marketing...     

Knowledge & Ideas

Competition Analysis and Identifying the Switchable Consumers

Marketing

Over the past few years we have successfully applied the compete-models and switchable consumer analysis on credit card services, banking services, consumer products, and fast moving consuming goods, and we have found this to be a very versatile...

Is Outdoor Cooking America’s Favorite Pastime?

Public Affairs

Summer is finally here so we asked Americans about their eating and drinking habits during the warmer weather. Our latest Ipsos Omnibus survey shows the summer means starting up the grill and enjoying eating and drinking outside. Eight in ten (81%)...