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News & Polls

Ipsos Hires New Leader for Brand Communication, Advertising and Media Services in the U.S.

7/6/2015

New York, NY – Ipsos today announced the appointment of Peter Minnium as President of Ipsos Connect in the U.S. In this role, Minnium is tasked with developing and leading the newly formed U.S. unit of Ipsos Connect. He will report...     

Heading into Greece Referendum Vote Too close to Call: ‘Yes’ 44% versus ‘No’ 43%

7/3/2015

Paris, July 3, 2015 – As Greek citizens head to the polls on Sunday July 5, 2015 to vote in a referendum triggered by the government of Prime Minister Alexis Tsipras and asks whether the country should accept demands made by its...     

Knowledge & Ideas

Competition Analysis and Identifying the Switchable Consumers

Marketing

Over the past few years we have successfully applied the compete-models and switchable consumer analysis on credit card services, banking services, consumer products, and fast moving consuming goods, and we have found this to be a very versatile...

Is Outdoor Cooking America’s Favorite Pastime?

Public Affairs

Summer is finally here so we asked Americans about their eating and drinking habits during the warmer weather. Our latest Ipsos Omnibus survey shows the summer means starting up the grill and enjoying eating and drinking outside. Eight in ten (81%)...