• Want to ask consumers questions at the exact
    moment you're interested in? Now you can!

    Thanks to mobile technology, you can get closer to the
    real thoughts and experiences of consumers.

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  • It's time to Change The Game

    The speed at which the world is changing inspires us
    to adapt quickly, with accurate and responsive insight.

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  • Uncover the hidden truths

    With Implicit Reaction Time, we can get
    beyond what people think they feel,
    and tap into how they really feel.

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  • We're bringing concept testing
    to the digital age.

    See how you can get faster, deeper insights and
    guidance with our new approach to concept testing.

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  • At Ipsos, we've developed a platform
    to monitor the online and mobile
    activities of consumers in real-time
    using passive technology.

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News & Polls

Four in Five (81%) Canadians Believe Nurses Should be Assessed Using a Test Based on Canadian Requirements


Ottawa, ON – Four in five Canadians (80%) believe that nurses, like other Canadian health professionals, should be assessed using a test that is based on Canadian requirements.     

Ipsos Celebrates Its 40th Anniversary in Toronto


Toronto, ON – On September 24th, 2015, Ipsos celebrated its 40th Anniversary with a client event in Toronto’s historic Distillery District.     

Knowledge & Ideas

Affluents in America: Key Insights from the 2015 Ipsos Affluent Survey USA

Media, Content and Technology

For 39 years, we have been tracking the lives, lifestyles and media habits of Affluent Americans. Insights gleaned from our study are used by hundreds of companies to inform media, marketing and advertising decisions. View this recently recorded...

CNBC Squawk on the Street: America’s Affluent

Media, Content and Technology

Hear Chief Insights Officer Steve Kraus discuss new research from the Affluent USA Survey during an interview with CNBC from the floor of the New York Stock Exchange.