• Find new knowledge beneath the surface.

    Ipsos PEEL is about the techniques we are pursuing and the
    concepts we are exploring to discover fresh knowledge and
    insights that can inform better decisions.

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  • Want to ask consumers questions at the exact
    moment you're interested in? Now you can!

    Thanks to mobile technology, you can get closer to the
    real thoughts and experiences of consumers.

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  • It's time to Change The Game

    The speed at which the world is changing inspires us
    to adapt quickly, with accurate and responsive insight.

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  • Uncover the hidden truths

    With Implicit Reaction Time, we can get
    beyond what people think they feel,
    and tap into how they really feel.

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  • We're bringing concept testing
    to the digital age.

    See how you can get faster, deeper insights and
    guidance with our new approach to concept testing.

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  • At Ipsos, we've developed a platform
    to monitor the online and mobile
    activities of consumers in real-time
    using passive technology.

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News & Polls

Over Half (55%) of Online Canadians Use Their Mobile Device to Comparison Shop While In-Store


Toronto, ON – Mobile is gaining momentum with online Canadians. According to the latest findings from the eCommerce chapter of the Ipsos Canadian Inter@ctive Trends Report, 25% of online Canadians have used their smartphones to buy...     

Ipsos Study Finds Spending Less Could Make Consumers Smile More


New York, NY – As savvy U.S. shoppers demonstrated their on- and off-line prowess, searching for deals, and mapping out their routes at home before heading out to shop this Thanksgiving weekend, two things happened. For one, they...     

Knowledge & Ideas

The Magic of Mobile: A Webinar About the Future of Mobile and GPS Tracking


Ipsos Loyalty is the trusted advisor to the world’s leading businesses on all matters relating to measuring, modeling, and managing customer and employee relationships. We are the recognized market, thought and technology leader in our field. View...

Fuel Your Craving for Insight: A Webinar Featuring Consumption Trends in Canada


How Canadians eat and drink continues to shift. This should not be surprising, given how innately consumption behaviour is tied to the changing patterns of peoples' everyday lives. The value proposition guiding consumption decisions is also...