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News & Polls

Ipsos Healthcare Launches Syndicated Multi-Stakeholder Biosimilar Impact Study in Oncology

5/26/2015

New York, NY – Ipsos Healthcare has developed a syndicated Multi-Stakeholder Biosimilar Impact Study to illuminate the impact on cancer treatment of ‘biosimilars’ (subsequent versions of innovator biopharmaceuticals created by a...     

Wynne Liberals (34%) Losing Ground but Hold Tenuous Lead over PCs and New Leader Patrick Brown (32%)

5/22/2015

Toronto, ON – The Wynne Liberals are losing ground since the last election in Ontario but still hold a tenuous lead over the PCs, according to a new Ipsos poll conducted on behalf of Global News.     

Knowledge & Ideas

The Perils of Equating System 1 with Emotion and Irrationality

Marketing

Planet Research has been abuzz with talk of consumer irrationality, tales of the rule of one system and the ills of the research industry. Clarity around behavioral science insights and their implications is essential for market and social research...

Think LA Automotive Breakfast, 2015 – What’s Driving Consumer Conversations Online?

Marketing

Ipsos leaders present the results of a study about the motivations driving online conversations around 2 popular automotive models – the Lexus NX and Acura RDX. The recorded presentation details how we can use the validated