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News & Polls

Ipsos/Reuters Poll (January 29): Core Political Approval

1/29/2015
Washington, D.C. - President Obama is enjoying his strongest approval ratings in quite some time, currently 46% of Americans approve of his job performance. Contributing to Obama’s improving public perception, 33% of respondents say...

Knowledge & Ideas

  • Using Margin of Error with Non-Probability Panels

    Most marketing researchers know that using Margin of Error with convenience samples, non-probability samples, and online research panels is inappropriate. However, some researchers continue to report MOE as there does not seem to be a simple or any...