• Want to ask consumers questions at the exact
    moment you're interested in? Now you can!

    Thanks to mobile technology, you can get closer to the
    real thoughts and experiences of consumers.

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  • It's time to Change The Game

    The speed at which the world is changing inspires us
    to adapt quickly, with accurate and responsive insight.

    Learn More

  • Uncover the hidden truths

    With Implicit Reaction Time, we can get
    beyond what people think they feel,
    and tap into how they really feel.

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  • We're bringing concept testing
    to the digital age.

    See how you can get faster, deeper insights and
    guidance with our new approach to concept testing.

    Learn More

  • At Ipsos, we've developed a platform
    to monitor the online and mobile
    activities of consumers in real-time
    using passive technology.

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At Ipsos, we understand your business, your stakeholders, and your clients

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News & Polls

Canadians and Ipsos Recognize Customer Service Excellence among Financial Services Sector


Toronto, ON – Ipsos, Canada’s market intelligence leader, is pleased to announce the winners of its 2015 Best Banking Awards. The annual awards program recognizes Canadian financial institutions with the top ranked customer service...     

CFP® Certification Continues to Gain Awareness, Marking 4 Consecutive Years of Gains


New York, NY – US investors with at least $100,000 of investible assets (“Mass Affluent”) are increasingly likely to be aware of the Certified Financial Planner™ designation, and they are increasingly likely to consider CFP®...     

Knowledge & Ideas

It’s No Secret: A Webinar Designed To Optimize Your Mystery Shop Program


Mystery Shopping has evolved beyond the days of 'secret shoppers.' As distribution channels become increasingly complex and the need to execute a customer experience that delivers on your brand promise becomes more critical, more companies require...

Research on FIRE: An Afternoon Filled With Fast, Interactive, Real & Eye-Opening Experiences


On August 13th, Ipsos hosted a unique event filled with interactive learning opportunities designed specifically for marketing, branding, advertising and market research professionals. Topics covered included:

  • A demonstration of cutting...