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News & Polls

Parents of Kids and Teens Show Strong Affinity for Wearables and other Next Gen Tech From Certain Brands

11/24/2014
New York, NY – As we power toward Cyber Monday, families with kids under 18 years old are poised to continue their quest for connection and convenience as evidenced by their strong intent to purchase a variety of new tech devices,...

Knowledge & Ideas

  • The Wallet Allocation Rule: Chapter 1

    The Wallet Allocation Rule: Chapter 1

    CEOs around the world have stopped trusting their chief marketing officers (CMOs). Our research proves it. The findings are sobering. The majority of CEOs can’t bring themselves to say that marketing is strategically relevant. Oh my God! Right from...

Press Releases


Parents of Kids and Teens Show Strong Affinity for Wearables and other Next Gen Tech From Certain Brands

11/24/2014
New York, NY – As we power toward Cyber Monday, families with kids under 18 years old are poised to continue their quest for connection and convenience as evidenced by their strong intent to purchase a variety of new tech devices,...



A faster solution today in the life research, increasing brand attractiveness, and learnings from idea screening validation R&D, all in this month's issue of Ipsos Ideas.