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News & Polls

Ipsos Launches Location-based Customer Satisfaction Tracking

4/20/2015
New York, NY – Ipsos announced today the launch of a suite of innovative geo-localized research offerings. The first of these offerings is launched in North America and uses Google Opinion Rewards, a Surveys app with over one...

Knowledge & Ideas

  • Food Equals Love

    We’ve been taught from birth to equate food with love. Food manufacturers and restaurant businesses intuitively understand this connection but lack clear direction on how to best leverage this relationship. For example, when advertising food, should...