The importance of a brand’s image is well known as a key dimension recognized across both research and advertising when conducting brands audits. The importance of a brand’s icon is far less recognized but there are some success stories. Of course,...
Media, Content and Technology
Leveraging data sourced by Ipsos, this report offers detailed insight into the mobile use and engagement of Millennial Moms and how this dictates their shopping behaviors.
ASI:BrandShout taps into the power of mobile to ask about brand experiences at the very moment they happen, letting you read how people react, respond, and interact with your brand – whenever and wherever those experiences occur.
At Ipsos, we offer regional, national, international or specialty group omnibuses. Our professional research staff provides their expertise in the development and/or fine-tuning of survey questions.