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News & Polls

Ipsos Healthcare Launches Syndicated Lab Mapping Study

New York, NY – Ipsos Healthcare, the global healthcare division of Ipsos, has announced the launch of its syndicated Lab Mapping Study in the field of Oncology Molecular Diagnostics (MDx).

Knowledge & Ideas

  • Beyond the Price Tag

    Pricing strategies are generally based on the “visible price”, the price stated on the label. Behavioral Economics helps us understand that the true full price also includes a lot of hidden costs, mainly psychological. These include (1) investment...