• At Ipsos, we've developed a platform
    to monitor the online and mobile
    activities of consumers in real-time
    using passive technology.

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  • It's time to Change The Game

    The speed at which the world is changing inspires us
    to adapt quickly, with accurate and responsive insight.

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  • We're bringing concept testing
    to the digital age.

    See how you can get faster, deeper insights and
    guidance with our new approach to concept testing.

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  • Win where it counts most: in customers' spending!

    Discover how to win your customers' hearts,
    minds and wallets and stay ahead of your competitors
    in Ipsos Loyalty's new book, The Wallet Allocation Rule,
    a New York Times bestseller!

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  • We turn 40 this year!

    We've come a long way since 1975,
    and look forward to continuing to change
    the game of research with you throughout
    2015 and beyond.

  • Want deeper, richer insights?

    Ipsos' neuroscience solutions add a new perspective
    to evaluations of advertising, brand perceptions
    and shopper experience.

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News & Polls

Eight in Ten Credit Card Holders Have at Least One Card that Offers Rewards

New York, NY – Among the 78% of U.S. adults who have at least one credit card, nine in ten (91%) are satisfied with their cards, including nearly half (46%) who say that they are very satisfied, according to a new study conducted by...

Knowledge & Ideas

  • Food Equals Love

    We’ve been taught from birth to equate food with love. Food manufacturers and restaurant businesses intuitively understand this connection but lack clear direction on how to best leverage this relationship. For example, when advertising food, should...