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    Wishing you a holiday filled with cheer!

    It's a time to reflect, so we invite you to
    watch our holiday story here.

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  • Strong brands start with people.

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    connect with deeper human motivations
    to gain competitive advantage.

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    to evaluations of advertising, brand perceptions
    and shopper experience.

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    What do consumers like about your brand? We know!

    With Brand Value Creator, you're measuring more than brand equity.
    You're driving brand desire and market growth.

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News & Polls

Americans More Concerned Than Ever with Cloud Security

New York, NY – Faced with an ever-increasing number of high-profile cloud security breaches and data hacks, including the most recent attack on Sony Pictures Entertainment, Americans say they are increasingly concerned with cloud...

Knowledge & Ideas

  • Sports in Affluent Lives

    In an era of media fragmentation and long-tailed niche interests, sports remains one of the few truly widespread passions. In this White Paper, we share newly released research conducted on behalf of ESPN that quantifies and provides detailed...