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News & Polls

Ipsos/Reuters Poll: Germanwings Plane Crash

3/31/2015
Washington, D.C. - After the Germanwings crash Americans are slightly more worried about a suicidal pilot (49%) than terrorism (40%). Large majorities (19%) agree with the (already established in the US) policy of always having two...

Knowledge & Ideas

  • Behavioral Economics and Concept Testing

    We know that behavioral economics deepens our perspective into how consumers make decisions. It also shows how brand advertisers can best align with the motivation and the mechanism of consumer behavior, and it sheds new light on the strengths and...