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Interactive Custom Panels
Ipsos' Interactive Custom Panels are a fast, flexible and cost-effective method for conducting ongoing research with your own, proprietary, targeted sample population
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2010 Ipsos American Business Travel Study
The Ipsos American Business Travel Study is a comprehensive study of frequent American business travelers
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Marketing
2010 Winter Resort Study
Carve your way into fresh powder with winter resort visitors in North America. Get the 2010 Winter Resort Study to discover what's important to North Americans who travel to winter resorts today
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Loyalty
When 'Soft' Numbers Have A Hard Impact
In tough times, staff downsizing is almost inevitable. But rather than focusing on the cost savings that result from letting workers go, companies...
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Public Affairs
The Apple Pie Effect: Is there a link between U.S. Soft...
Our research shows that there is a strong link between the reputation of iconic American corporations and image of the U.S. abroad. As this...
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Media, Content and Technology
Watching for Signs of Land
View this Ipsos MediaCT presentation to hear our views on the important new "signs of land" we're watching amid all the fraught in the...
News & Polls »
Nine in Ten Parents Say Families Should Be Able to Choose Among a Variety of Lenders to Finance Their Children's College Education
New York, NY – Nine in ten parents with a child under the age of 25 (92%) agree – including 70% who strongly agree – that families should be able to choose from among a variety of lenders to finance their children's college...
How Will You Be Paying for That? RBC Ipsos Reid Poll Reveals Half (54%) of Canadians Expect Pensions to be Primary Source of Income in Retirement
Toronto, ON – One half (54%) of Canadians expect their pensions (29% employer pension, 25% government pension) to be the single, largest source of income during retirement, according to the 20th annual RBC RRSP poll conducted by...
- At Year End, Majority (55%) Disagrees That Canada’s Minority Government is Working Well
- In Wake of Tiger Woods Revelations and Fallout, Canadians Split on Whether Celebrities are Entitled to Privacy
- Less than Half of Americans Blame Global Warming on Human Activity; Over One Quarter Do Not Think Global Warming Is Happening at All
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A Formula for Profitable Loyalty
Most managers accept the importance of customer loyalty to the long-term success of their businesses. CEOs consistently rank it in their top five...




