Media, Content and Technology
MediaPost Blog Published July 16 – Our latest studies seek to understand the power of the influencer rather than the influncee. Across many of the categories that we examined, recommendations from friends or family are consistently among...
A paper co-authored by Timothy Keiningham and Luke Williams of Ipsos Loyalty with Forrest Morgeson III from the American Customer Satisfaction Index, and Lerzan Aksoy from Fordham University has been published in the Journal of Service Research, the...
ASI:BrandShout taps into the power of mobile to ask about brand experiences at the very moment they happen, letting you read how people react, respond, and interact with your brand – whenever and wherever those experiences occur.
At Ipsos, we offer regional, national, international or specialty group omnibuses. Our professional research staff provides their expertise in the development and/or fine-tuning of survey questions.