• Find new knowledge beneath the surface.

    Ipsos PEEL is about the techniques we are pursuing and the
    concepts we are exploring to discover fresh knowledge and
    insights that can inform better decisions.
     

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  • Want to ask consumers questions at the exact
    moment you're interested in? Now you can!

    Thanks to mobile technology, you can get closer to the
    real thoughts and experiences of consumers.
     

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  • It's time to Change The Game

    The speed at which the world is changing inspires us
    to adapt quickly, with accurate and responsive insight.

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  • Uncover the hidden truths

    With Implicit Reaction Time, we can get
    beyond what people think they feel,
    and tap into how they really feel.

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  • We're bringing concept testing
    to the digital age.

    See how you can get faster, deeper insights and
    guidance with our new approach to concept testing.

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  • At Ipsos, we've developed a platform
    to monitor the online and mobile
    activities of consumers in real-time
    using passive technology.

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News & Polls

Six in Ten (58%) Netflix Subscribers Prefer Staying in to Watch Netflix rather than Go Out to see a Movie (42%)

2/4/2016

Toronto, ON – For Netflix subscribers, the ideal date night is a quiet night in watching Netflix rather than heading out to the movie theatre, according to a new Ipsos poll conducted on behalf of Netflix. In fact, six in ten (58%)...     

Ipsos/Reuters Poll (February 4): Core Political Approval

2/4/2016

Washington, DC — Barack Obama’s approval is at 46% this week.     

Knowledge & Ideas

Ipsos Marketing presents "Getting to Great Research Stories" at the New MR Virtual Festival

Marketing

Everyone is talking about storytelling, but its role in the MR industry and how to do it (and do it well!) are not always clear. Hear Allyson Leavy and Douwe Rademaker of Ipsos Marketing discuss storytelling in the context of market research.

The Inside Track: Election 2016

Public Affairs

Hear Julia Clark and Chris Jackson of Ipsos' political polling team discuss: • The power and pitfalls of election polling
• Three critical factors that our global research has shown to most influence election results
•...